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Creator Data

About Creator Data

Creator Data Scale

50+ Premier
DSP Integrations

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Our Services

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Transactional Signal Graph
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Price Match Your PMP Deals
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Buy On A CPA For Managed Service
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Campaigns Sales Lift Study
Creator Data
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What We Do

At Creator Data, we turn consumer activity into high-performance digital campaigns. Our Transactional Signal Graph empowers brands to match PMP deals, buy media on a CPA basis, and prove incremental sales lift. We help you reach your most valuable customers with precision, performance, and zero wasted spend.

Our Business Model

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Buy our Transactional Data Signals
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Price Match Your PMP Deals
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Buy on a CPA For Managed Service
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Welcome Our Transactional Signal Graph.

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    Premium MAIDs

    We aggregate anonymised MAID interactions across mobile and desktop, enabling a holistic view of consumer behaviour.

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    Aggregated Creator Profiles For Actionable Insight

    Using advanced predictive algorithms, we identify users with similar spending patterns to high-value customers, improving acquisition and retention strategies.

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    Lookalike Audience Modeling

    Using advanced predictive algorithms, we identify users with similar spending patterns to high-value customers, improving acquisition and retention strategies.

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    Diverse Market Coverage

    Our data sources span multiple markets, ensuring robust and representative insights for campaign targeting.

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    Brand Specific Segmentation

    By combining anonymised MAID data, we develop unique audience profiles that enhance targeting efficiency and campaign performance.

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    Pre-Built Segments

    Our ready-made audience segments are designed based on real behaviors, enabling advertisers to reach relevant consumers with greater accuracy.

Why Campaigns Need Transactional-Level Data

Hyper Personalisation

Companies using advanced personalization drive 40% more revenue than those that don’t. (McKinsey)

Creator Data
Stronger Attribution

Businesses using multi-touch attribution models based on transactional data see a 30% improvement in marketing ROI (Forrester)

Reduced Wasted Spend

Marketers waste 26% of their budget on ineffective channels and strategies. (Rakuten)

Increased Acquisition

79% of customers say they will only engage with brands that show they care about their preferences and purchases. (Salesforce)

Real-Time Optimization

91% of consumers say they are more likely to shop with brands that provide relevant offers and recommendations. (Accenture)

We Meet Our Customers’ Customers Where They Are..

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    Online Conversion Lift Study (CLS)

    Measures the true impact of your campaign on business outcomes, providing valuable insights to guide your strategy and budget decisions for optimal growth.

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    CLS answers a critical question

    Has Creator Data’s audience segmentation delivered measurable, incremental growth to your advertising efforts?

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    Attribution & Tracking
  • Pixel-based or server-to-server tracking
  • HEM, MAID, Universal ID match- back analysis
  • Multi-Touch Attribution (MTA) support
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    Measurement Metric
  • Conversion Lift % = ((Exposed CR - Control CR) / Control CR) * 100
  • CPA & ROAS comparison
  • Purchase Frequency & AOV (Average Order Value)
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    Audience Segmentation
  • Test Group (Exposed): Users targeted using Creator Data transactional audiences.
  • Control Group (Not Exposed): Matched users who were not exposed to the campaign.
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    Attribution & Tracking
  • Assess impact & scale high- performing segments
  • Optimise audience targeting & creative
  • Leverage First-Party Data for new revenue streams

Guaranteed CPA Performance Buying – Retail.

Execution
How This Works?
  • Roas 400%: Advertiser pays = Daily Sales Revenue / ROAS Goal
  • We guarantee: $40,000 in sales revenue (e.g., $10,000 spend × 4 ROAS goal)
  • $1,000 in daily sales = $250 advertiser spend
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Main Offer Advantages
  • Creator Data covers overspend risk
  • Improved algorithmic performance over time
  • Attribution based on client’s source of truth
  • No risk, discrepancies, or management overhead
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About Advertiser KPIs
  • We support any goal aligned with standard retargeting expectations.
  • Must have sufficient daily volume for meaningful performance tracking.
  • Typically last-click attribution. Daily sales/order files required for validation.

Compliance & Best Practices.

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User Friendly Opt-Out Options

Clear mechanisms that empower users with control & transparency

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Adherence to GDPR & TCF Standards

All Data is anonymised and strictly follows regulatory guidelines

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Respect For “Do-Not-Track” Preferences

Committed to ethical data practices and user privacy

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No Collection Of Personally Identifiable Information (PII)

First approach ensures secure and responsible data handling

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We’ll Find Your Customers’ Customer And Improve Your Cpcs Or Cpas.

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Date & Time

Insights into day of the week and time of purchase sequencing

Anonymised Account

Name & full address of Merchant. Latitude & Longitude

Codes

Merchant Industry

Channel

Online, Brick & Mortar, Digital Wallet, Phone

Transaction Type & Amount

Purchase Return, Cash, Withdrawal

Our Formats.

Display Ads
Date & Time
Native Ads
Native Ads
Premium Online Video
Premium Online Video
Connected TV
Connected TV
Digital OOH
Digital OOH

Other Verticals..

Real Estate

Buy on a Cost Per Lead basis

Healthcare and Pharmaceuticals

Buy on a Cost-Per-Quote or CPC basis

Insurance

Buy on a Cost Per Quote basis

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Fintechs

Buy on a Cost-Per-Account Open basis

Automotive

Buy on a Cost-Per-Test Drive basis

Gambling

Buy on a Cost-Per-First Time Deposit basis

Meet The Team

Bringing passion and
our expertise together!

Joel Williams

Chief Executive Officer

Dan Mcclean

Director

Adam Wilmshurst

Chief Marketing Officer

Barry Cupples

Chairman

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Buy Your Way

To Activate Through Your DSP, Share Your Seat IDs with Us & Managed-Service Campaigns

Donations to Great Ormond Street Hospital

As part of our network of accredited charity partners, CreatorData is also proud to support Great Ormond Street Hospital Charity, a globally renowned institution dedicated to providing exceptional care for children in need. As an alternative to Tomorrow’s Forests, with every signed-off budget, a percentage of the revenue will be automatically directed to their donation page, ensuring that every campaign we deliver makes a meaningful contribution.

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