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Creator Data

About Creator Data

CreatorData redefines how businesses across retail, insurance, legal, and fintech sectors harness data to drive impactful advertising and unlock new revenue streams. By integrating first-party data from trusted partners like Mastercard, we deliver highly targeted ad experiences through premium video and UGC—supported by leading brand safety partners.

But we don’t stop at data. Our free creative content support helps craft relatable campaigns that truly resonate, and we consult on building complete shopping experiences tailored to your business. Whether it’s monetising data, enhancing customer engagement, or exposing you to new revenue streams, CreatorData delivers tailored solutions to meet your needs.

50+ Premier
DSP Integrations

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Trusted by 5+ Leading Brand Safety Partners

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Our Business Units

At CreatorData, we focus on four key business units to deliver impactful solutions: Brands & Agencies, where we drive data-powered advertising; Fintechs, unlocking new revenue streams; Underwriters, enhancing risk assessment and engagement; and Governments, supporting data-driven public initiatives. These units reflect our commitment to innovation and results across industries.

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Brands & Agencies
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Fintechs
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Governments

CreatorData's Core Foundations for Transformative Advertising

Data-Driven Precision
  • CreatorData leverages financial-grade first-party data from Mastercard and premium UK & US fintech sources like Fintechs. This ensures unparalleled accuracy in targeting, enabling brands and publishers to optimise their campaigns and enhance ROI.
  • By integrating transactional insights with programmatic media buying, CreatorData provides advertisers with precise and impactful solutions tailored to evolving privacy standards.
Creator Partnerships & Authentic Content
  • Collaborating with a vast network of micro & macro creators, CreatorData delivers authentic and engaging campaigns that resonate with audiences. For every campaign over $15,000 we team up to provide yourselves with free influencer creative
  • The synergy between UGC and premium publisher environments creates native advertising opportunities that outperform traditional methods, increasing conversions and brand loyalty.
Programmatic Innovation
  • CreatorData combines the best practices of Big Tech with the power of programmatic media buying to deliver seamless, high-performance advertising on platforms like Google DSP, The Trade Desk (TTD), and StackAdapt.
  • By integrating premium data with high-quality creator content, the platform enhances campaign efficiency and ensures brand safety through trusted partners like IAS and DoubleVerify, delivering cost-effective CPMs as well as regulation compliance.

Meet The Team

Bringing passion and
our expertise together!

Joel Williams

Chief Executive Officer

Dan Mcclean

Chief Commercial Officer

Adam Wilmshurst

Chief Marketing Officer

Barry Cupples

Chairman

Sustainable Stewardship

We recognise the environmental challenges posed by programmatic advertising, from the vast energy consumption to the burning of fossil fuels that power the ecosystem. Through our partnership with Tomorrow’s Forests, we’re looking to create a measurable approach to reduce CO2 emissions and minimise our environmental footprint. By integrating sustainable practices into programmatic processes, we’re building a future where impactful advertising doesn't have to come at a detriment to the planet.

Our Sustainability Commitments:

We pledge to donate £0.20 for every 1,000 views to our partners at Tomorrow’s Forests. Our goal is to plant over 10,000 trees across more than 20 sites in three countries, contributing to a greener, more sustainable future.

Yearly Carbon Footprint Measurement In partnership with Greenly, we measure our carbon footprint annually to ensure transparency and accountability in reducing emissions.

Education for a Sustainable Future Through our “Sustainable Future” learning program, we’re raising awareness and equipping our team with the tools to prioritise sustainability in their daily operations.

Support for Planet-First Initiatives Beyond operational changes, we’re proud to support planet-first non-profits and initiatives that make a direct impact on environmental conservation and reforestation.

Partnering with Tomorrow’s Forests

Through our partnership with Tomorrow’s Forests, we actively support large-scale reforestation initiatives that go beyond offsetting emissions. These efforts help restore critical ecosystems, create habitats for wildlife, and drive meaningful environmental change. This collaboration underscores our commitment to positioning CreatorData as a leader in transforming the advertising industry for a sustainable future..

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TOMORROW'S FOREST LOGO
TOMORROW'S FOREST
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We are thrilled to partner with CreatorData to amplify our mission of restoring ecosystems and tackling climate change through large-scale reforestation. By aligning sustainable advertising practices with environmental action, this collaboration demonstrates the powerful impact businesses can have in creating a greener future for generations to come.

Tomorrow’s Forests
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Donations to Great Ormond Street Hospital

As part of our network of accredited charity partners, CreatorData is also proud to support Great Ormond Street Hospital Charity, a globally renowned institution dedicated to providing exceptional care for children in need. As an alternative to Tomorrow’s Forests, with every signed-off budget, a percentage of the revenue will be automatically directed to their donation page, ensuring that every campaign we deliver makes a meaningful contribution.

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